Every year I believe that my yearly brochure will come together easily and quickly.
I believe I will have illustrations at my fingertips, sparkling show copy will virtually write itself, I will know what logos need to be included and the names of everyone who needs to be credited.
I am an idiot.
Because the way of the brochure is never straight.
Oh no. It is a minefield full of disputes discussions over ‘hilarious’ vs ‘laugh-out-loud,’ EM-dashes vs EN-Dashes, and white space vs. Johnson boxes. Just for some purely hypothetical examples that I just made up.
It’s no one’s fault really. Except mine. For believing that this year will be different.
Because I should know by now, there will always a wrench thrown into the works. Often a multitude of wrenches. It’s just a matter of time.
But I’m up for the challenge, now that I’ve changed my philosophical mind-set. I’m changing my job title temporarily to Brochure Wrangler
Bring it on brochure. Bring it on.
That poor little brochure. There’s a lot of $$$ resting on its single-fold spine. I hope it can take the pressure.