If my life wasn’t complicated enough, it seems it’s getting harder and harder to find SunSilk Hairapy Anti-Poof 24/7 Hair Creme.

Wanted. Anti-Poof Hairapy Creme

I was at Shopper’s Drug Mart the other day (to fill a prescription thank you), home of the nefarious Allude Pantyhose brand.

Sidenote: I’m pleased to say I’m getting a fair amount of traffic from people searching for Allude and Shoppers pantyhose, so I can only assume that means there are other unhappy hosiery purchasers out there. Happy to provide a public service.

Anyway, the product wasn’t on the shelf and so I asked the very unhelpful trainee if they were carrying it anymore. Although I could see her rolling her eyes on the inside, she dutifully discovered that Shopper’s has discontinued stocking it.

Strike 2 for Shoppers.

But I’ve noticed it’s getting harder to find it at lots of places, and most ominoulsy it’s not listed at the SunSilk website.

I’ve emailed them, but I think I will find the product line has been discontinued.

ARGH!

In the entire history of hair products, this has been the only one to tame my hair the way I want it. It gives me beautiful defined curls that don’t frizz. I cannot be alone in this. Why discontinue my product?

Here’s my totally unfounded theory. I think it’s because anti-frizz is all the rage these days. Not as many people think they have a poof problem. But I think the powers that be mis-named the product, because I find this one both gives me beautiful curls (better than the curls product) and tames the frizzies (better than the anti-frizz product).

Do you think it’s possible I’m no longer a demographic? My tastes and buying patterns are no longer a factor? How could they not want my money? 

So, if you see any, buy me a few bottles. I’ll gladly reimburse you.

I may have to resort to buying the remaining stock from Amazon for goodness’ sake.

I feel chastened though, because when I go to the Amazon site, and note that someone else feels the same way about the Anti-Poof creme, I then noticed that the active forum topics at the bottom are discussing Obama’s health-care initiative.

What care I for health care when I’m running low on my favourite hair product?!?! I ask you. I’ve got to have priorities.

Besides I’m Canadian.

Update: It’s official. The anti-poof line has *poof* disappeared. Received the following note from the folks at SunSilk:

Thank you for writing!

 The product you have contacted us about has been discontinued.  We are sorry that we do not have any remaining stock.

 Our company’s goal is to provide consumers with a variety of products to meet their needs and preferences.  As you know, marketing is complex function, and many business factors are taken into consideration prior to discontinuing a product.  However, consumer demand is a major factor.  When the level of demand is insufficient to ensure that consumers receive high quality products at an affordable price, the product may be discontinued.

 We apologize that this product is no longer available and hope you will continue to enjoy our products.

 Thanks for your interest!

Your friends at Sunsilk

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