Have you seen SunSilk Hairapy Anti-Poof 24/7 Hair Creme?

If my life wasn’t complicated enough, it seems it’s getting harder and harder to find SunSilk Hairapy Anti-Poof 24/7 Hair Creme.

Wanted. Anti-Poof Hairapy Creme

Wanted. Anti-Poof Hairapy Creme

I was at Shopper’s Drug Mart the other day (to fill a prescription thank you), home of the nefarious Allude Pantyhose brand.

Sidenote: I’m pleased to say I’m getting a fair amount of traffic from people searching for Allude and Shoppers pantyhose, so I can only assume that means there are other unhappy hosiery purchasers out there. Happy to provide a public service.

Anyway, the product wasn’t on the shelf and so I asked the very unhelpful trainee if they were carrying it anymore. Although I could see her rolling her eyes on the inside, she dutifully discovered that Shopper’s has discontinued stocking it.

Strike 2 for Shoppers.

But I’ve noticed it’s getting harder to find it at lots of places, and most ominoulsy it’s not listed at the SunSilk website.

I’ve emailed them, but I think I will find the product line has been discontinued.


In the entire history of hair products, this has been the only one to tame my hair the way I want it. It gives me beautiful defined curls that don’t frizz. I cannot be alone in this. Why discontinue my product?

Here’s my totally unfounded theory. I think it’s because anti-frizz is all the rage these days. Not as many people think they have a poof problem. But I think the powers that be mis-named the product, because I find this one both gives me beautiful curls (better than the curls product) and tames the frizzies (better than the anti-frizz product).

Do you think it’s possible I’m no longer a demographic? My tastes and buying patterns are no longer a factor? How could they not want my money? 

So, if you see any, buy me a few bottles. I’ll gladly reimburse you.

I may have to resort to buying the remaining stock from Amazon for goodness’ sake.

I feel chastened though, because when I go to the Amazon site, and note that someone else feels the same way about the Anti-Poof creme, I then noticed that the active forum topics at the bottom are discussing Obama’s health-care initiative.

What care I for health care when I’m running low on my favourite hair product?!?! I ask you. I’ve got to have priorities.

Besides I’m Canadian.

Update: It’s official. The anti-poof line has *poof* disappeared. Received the following note from the folks at SunSilk:

Thank you for writing!

 The product you have contacted us about has been discontinued.  We are sorry that we do not have any remaining stock.

 Our company’s goal is to provide consumers with a variety of products to meet their needs and preferences.  As you know, marketing is complex function, and many business factors are taken into consideration prior to discontinuing a product.  However, consumer demand is a major factor.  When the level of demand is insufficient to ensure that consumers receive high quality products at an affordable price, the product may be discontinued.

 We apologize that this product is no longer available and hope you will continue to enjoy our products.

 Thanks for your interest!

Your friends at Sunsilk


About Tentative Equinox North

Theatremaker, Homemaker, Thoughtmaker. Great hair, Probably looking forward to my next nap.
This entry was posted in Minor notes in the celestial chord, Observatory and tagged , , . Bookmark the permalink.

7 Responses to Have you seen SunSilk Hairapy Anti-Poof 24/7 Hair Creme?

  1. Annika says:

    I know excatly how you feel! It seems that companies love to discontinue the products I use the most.

    I am also Canadian and today I was in a drugstore called Pharmasave. And guess what. They had this product in stock! So maybe there are still a few bottles floating around. I would definitly check out a Pharamsave near you!
    Good luck!

  2. rachel says:

    I was searching for more of this product myself and stumbled upon this post.

    I realize it’s a year and a half later, but I was wondering if you ever found a good replacement product? I don’t have curly hair but it did wonders to my very poofy hair.

  3. Pingback: Because Nobody Needs Poofy Hair « Tentative Equinox

  4. Al Mc says:

    Hey girl, I feel your pain! I was recently visiting my favorite local Chinese grocery store here in the U.S. when I came across a wide range of Sunsilk (!) shampoos. Only shampoos, no conditioners or other products. My hope had been so high for a moment! I came across this post when searching for the product online through various Asian websites. And finally, voila:


    This Asian brand as seen in the link above does include jojoba oil…. Ordering it is next to impossible. I found some on the US amazon though and plan to try it out soon. It seems that the product might be popular in Italy, too, although there is no English translation on the pink Italian Sunsilk bottle, so I am not sure if the active ingredients are the same. We’ll see… Anyway, just thought I’d spread the jojoba Sunsilk love to my poofy-haired sisters. I’m sure we are all tired of resorting to blow outs and flat irons. (I personally miss having frizz-free curls, too) I’ll let you know how it turns out!

    • Al Mc says:

      Update: the pink, Asian sunsilk came from Thailand the other day. I just used it today. It is exactly the same as the old blue anti-poof product. So there IS light at the end of the tunnel! Just wanted to let you know as I felt your pain so much.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s