Content-Free Post

Have you noticed that the organic movement is very much defined by what it is not?

Very soon, I fully expect to buy an organic apple and have the following information on the sticker (the sticker that’s two microns bigger than an emoticon):

  • Non-GMO
  • Fat- free
  • Lactose-free
  • Casein-free
  • Wheat-free
  • Sugar-free
  • Aspartame-free
  • Non-gluten

Have I just identified a whole new wing of marketing?

The non/free angle.

You needn’t define what a product is, merely what it is not. As long as what it is not, is something that society in general would like to feel they are taking a stand against (without actually having to do too much about it). For instance, my next product line (whatever that is and frankly I don’t think it matters), shall be nuclear-free, non-genocidal and 99.9% free of the listeria bacteria. I might even thrown in the phrases “locally made” and “ethically traded” to really cash in.

It might even be a cash BSE-free, non-antibiotic, non-hormone fed cow.

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About Tentative Equinox North

Theatremaker, Homemaker, Thoughtmaker. Great hair, Probably looking forward to my next nap.
This entry was posted in Aliens and uncharted planets, Observatory, Sun and tagged , , , , , , . Bookmark the permalink.

4 Responses to Content-Free Post

  1. Don’t forget the transfat free. And you could throw in carb free….the mayonaise I just bought actually told me this on its front label.

    Guilt free. That’s the kicker. You’ll see a million if whatever it is if it’s guilt free.

  2. ‘content free’… that’s your basic terrestrial television…

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  4. Pingback: I’d like to thank my grade seven class… « tentative EQUINOX

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