Content-Free Post

Have you noticed that the organic movement is very much defined by what it is not?

Very soon, I fully expect to buy an organic apple and have the following information on the sticker (the sticker that’s two microns bigger than an emoticon):

  • Non-GMO
  • Fat- free
  • Lactose-free
  • Casein-free
  • Wheat-free
  • Sugar-free
  • Aspartame-free
  • Non-gluten

Have I just identified a whole new wing of marketing?

The non/free angle.

You needn’t define what a product is, merely what it is not. As long as what it is not, is something that society in general would like to feel they are taking a stand against (without actually having to do too much about it). For instance, my next product line (whatever that is and frankly I don’t think it matters), shall be nuclear-free, non-genocidal and 99.9% free of the listeria bacteria. I might even thrown in the phrases “locally made” and “ethically traded” to really cash in.

It might even be a cash BSE-free, non-antibiotic, non-hormone fed cow.

About Tentative Equinox North

Theatremaker, Homemaker, Thoughtmaker. Great hair, Probably looking forward to my next nap.
This entry was posted in Aliens and uncharted planets, Observatory, Sun and tagged , , , , , , . Bookmark the permalink.

4 Responses to Content-Free Post

  1. Don’t forget the transfat free. And you could throw in carb free….the mayonaise I just bought actually told me this on its front label.

    Guilt free. That’s the kicker. You’ll see a million if whatever it is if it’s guilt free.

  2. ‘content free’… that’s your basic terrestrial television…

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